We translated a complex dual-sided marketplace into an intuitive desktop application that bridges the gap between individual donors and corporate social responsibility.
Client
Stashlete
Industry
Fundraising
Year
2023
Services Provided
Brand Strategy & UI/UX
Creating a single platform for two distinct audiences—individuals and businesses—required balancing simplicity with powerful management tools.
Trust in Digital Giving
Users are skeptical of digital giving. We needed a UI that immediately signaled security and community verification to encourage card linking.
//01
The Dual-Audience Paradox
The app had to seamlessly house two conflicting workflows: a simple "spare change" tool for individuals and complex campaign management for businesses.
//02
Combating Donor Fatigue
To stop burnout, we shifted the experience from constant "asks" to passive, background giving that fits into a user's lifestyle.
//03
Visualizing Impact
Small donations feel insignificant. We needed to visualize data to show users how their spare change accumulates into massive community change.
//04
We designed the app as a "command center" for impact, prioritizing clarity and user autonomy.
Targeted Onboarding
A split-path launch flow immediately routes users to their specific workspace (Personal or Business), removing clutter and irrelevant features.
//01
The Impact Dashboard
We utilized desktop real estate to build a real-time visualization hub, showing donors exactly how their contributions grow over time.
//02
Set & Forget" UI
We created a minimalist configuration panel for the "Spare Change" feature, allowing users to manage limits and links in seconds.
//03
