We partnered with the Atlanta India Festival to transform a local cultural gathering into a branded landmark event. By establishing a cohesive design system and strategic campaign, we helped bring 3,000 guests to Roswell, Georgia, for a day of boundless culture and community.
Client
Atlanta India Festival
Industry
Festival/Event
Year
2023-2025
Services Provided
Brand Strategy, Design Systems, Campaign Management, Sponsorship Strategy
The goal: Unify 42 distinct vendors and diverse cultural programs into one seamless professional experience while securing high-level corporate backing.
A Unified Cultural Identity
Harmonizing 12 food stalls, 30 merch vendors, and cultural acts under one cohesive visual voice.
//01
Sponsorship Credibility
Creating high-impact collateral to prove value and secure corporate funding.
//02
Vendor Coordination
Driving 3,000 attendees to a single-day event through digital and physical channels.
//03
Campaign Reach
We needed to execute a marketing campaign capable of driving 3,000 attendees to a single-day event through targeted digital and physical channels.
//04
We applied a systematic approach, building a scalable brand foundation that extended from pitch decks to festival wayfinding.
Scalable Systems
Defined a vibrant color and type system to guide attendees and brand the environment.
//01
Strategic Funding
Designed compelling sponsorship decks that successfully secured corporate partnerships.
//02
Targeted Action
Executed marketing campaigns that converted local interest into actual foot traffic.
//03
A resounding success. The festival achieved maximum capacity and established a professional brand foundation for future growth.
85
%
Increase in guest attendance
4
X
Vendor signup after campaign
70
%
Increase in corporate sponsorship
45
+
Harmonized 12 food and 30 retail partners under a single, navigable visual system.
"Koshann completely transformed how our festival is perceived. Their design system unified over 40 diverse vendors, and the brand strategy gave us the credibility we needed to secure crucial corporate sponsorships. Thanks to their targeted campaigns, we saw a record turnout of 3,000 guests. We are incredibly grateful for the vision and structure they brought to our team."
Festival Coordinator, Atlanta India Festival
