Atlanta India Festival

We partnered with the Atlanta India Festival to transform a local cultural gathering into a branded landmark event. By establishing a cohesive design system and strategic campaign, we helped bring 3,000 guests to Roswell, Georgia, for a day of boundless culture and community.

Client

Atlanta India Festival

Industry

Festival/Event

Year

2023-2025

Services Provided

Brand Strategy, Design Systems, Campaign Management, Sponsorship Strategy

Key Challenges

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The goal: Unify 42 distinct vendors and diverse cultural programs into one seamless professional experience while securing high-level corporate backing.

A Unified Cultural Identity

Harmonizing 12 food stalls, 30 merch vendors, and cultural acts under one cohesive visual voice.

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A Unified Cultural Identity

Harmonizing 12 food stalls, 30 merch vendors, and cultural acts under one cohesive visual voice.

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A Unified Cultural Identity

Harmonizing 12 food stalls, 30 merch vendors, and cultural acts under one cohesive visual voice.

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Sponsorship Credibility

Creating high-impact collateral to prove value and secure corporate funding.

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Sponsorship Credibility

Creating high-impact collateral to prove value and secure corporate funding.

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Sponsorship Credibility

Creating high-impact collateral to prove value and secure corporate funding.

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Vendor Coordination

Driving 3,000 attendees to a single-day event through digital and physical channels.

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Vendor Coordination

Driving 3,000 attendees to a single-day event through digital and physical channels.

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Vendor Coordination

Driving 3,000 attendees to a single-day event through digital and physical channels.

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Campaign Reach

We needed to execute a marketing campaign capable of driving 3,000 attendees to a single-day event through targeted digital and physical channels.

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Campaign Reach

We needed to execute a marketing campaign capable of driving 3,000 attendees to a single-day event through targeted digital and physical channels.

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Campaign Reach

We needed to execute a marketing campaign capable of driving 3,000 attendees to a single-day event through targeted digital and physical channels.

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Design Approach

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We applied a systematic approach, building a scalable brand foundation that extended from pitch decks to festival wayfinding.

Scalable Systems

Defined a vibrant color and type system to guide attendees and brand the environment.

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Scalable Systems

Defined a vibrant color and type system to guide attendees and brand the environment.

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Scalable Systems

Defined a vibrant color and type system to guide attendees and brand the environment.

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Strategic Funding

Designed compelling sponsorship decks that successfully secured corporate partnerships.

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Strategic Funding

Designed compelling sponsorship decks that successfully secured corporate partnerships.

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Strategic Funding

Designed compelling sponsorship decks that successfully secured corporate partnerships.

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Targeted Action

Executed marketing campaigns that converted local interest into actual foot traffic.

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Targeted Action

Executed marketing campaigns that converted local interest into actual foot traffic.

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Targeted Action

Executed marketing campaigns that converted local interest into actual foot traffic.

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Final Outcome

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A resounding success. The festival achieved maximum capacity and established a professional brand foundation for future growth.

85 %

Increase in guest attendance

85 %

Increase in guest attendance

85 %

Increase in guest attendance

4 X

Vendor signup after campaign

4 X

Vendor signup after campaign

4 X

Vendor signup after campaign

70 %

Increase in corporate sponsorship

70 %

Increase in corporate sponsorship

70 %

Increase in corporate sponsorship

45 +

Harmonized 12 food and 30 retail partners under a single, navigable visual system.

45 +

Harmonized 12 food and 30 retail partners under a single, navigable visual system.

45 +

Harmonized 12 food and 30 retail partners under a single, navigable visual system.

"Koshann completely transformed how our festival is perceived. Their design system unified over 40 diverse vendors, and the brand strategy gave us the credibility we needed to secure crucial corporate sponsorships. Thanks to their targeted campaigns, we saw a record turnout of 3,000 guests. We are incredibly grateful for the vision and structure they brought to our team."

Festival Coordinator, Atlanta India Festival

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