FairPlay provides Fairness-as-a-Service solutions that help financial institutions identify and correct blind spots in their AI decisioning systems.
Client
FairPlay
Industry
Fintech/AI
Year
2023-Present
Services Provided
Digital Advertising, Marketing Collateral, Creative Direction
Key Challenges
Key Challenges
//04
//04
Navigating the landscape of automated lending requires balancing rapid innovation with strict regulatory compliance. We tackled this by developing a "Fairness-as-a-Service" platform that detects model bias in real-time, allowing financial institutions to deploy AI confidently while ensuring equitable and profitable outcomes.
Complexity Barrier
The subject matter (AI bias) is technical and abstract, making it hard to visualize.
//01
Complexity Barrier
The subject matter (AI bias) is technical and abstract, making it hard to visualize.
//01
Complexity Barrier
The subject matter (AI bias) is technical and abstract, making it hard to visualize.
//01
Building Trust
Financial institutions are skeptical; the brand needed to look established and authoritative immediately.
//02
Building Trust
Financial institutions are skeptical; the brand needed to look established and authoritative immediately.
//02
Building Trust
Financial institutions are skeptical; the brand needed to look established and authoritative immediately.
//02
Investor Storytelling
Needed to condense intricate data into a compelling narrative for a Series A raise.
//03
Investor Storytelling
Needed to condense intricate data into a compelling narrative for a Series A raise.
//03
Investor Storytelling
Needed to condense intricate data into a compelling narrative for a Series A raise.
//03
Differentiation
Standing out in a crowded fintech market filled with generic "blue and white" corporate identities.
//04
Differentiation
Standing out in a crowded fintech market filled with generic "blue and white" corporate identities.
//04
Differentiation
Standing out in a crowded fintech market filled with generic "blue and white" corporate identities.
//04
Design Approach
Design Approach
//004
//004
We developed a visual system and communication strategy that balanced "tech-forward" innovation with "human-first" ethics.
Pitch Decks & Sales Enablement
We redesigned the core sales and investor decks to turn dense analytics into a linear, emotional story.
//01
Pitch Decks & Sales Enablement
We redesigned the core sales and investor decks to turn dense analytics into a linear, emotional story.
//01
Pitch Decks & Sales Enablement
We redesigned the core sales and investor decks to turn dense analytics into a linear, emotional story.
//01
Ad Creative & Social
Created high-contrast, scroll-stopping ads that highlighted the risk of bias to drive demo requests.
//02
Ad Creative & Social
Created high-contrast, scroll-stopping ads that highlighted the risk of bias to drive demo requests.
//02
Ad Creative & Social
Created high-contrast, scroll-stopping ads that highlighted the risk of bias to drive demo requests.
//02
Visualizing the Invisible
Designed intuitive data visualizations (maps and UI assets) to show exactly how the software uncovers bias.
//03
Visualizing the Invisible
Designed intuitive data visualizations (maps and UI assets) to show exactly how the software uncovers bias.
//03
Visualizing the Invisible
Designed intuitive data visualizations (maps and UI assets) to show exactly how the software uncovers bias.
//03
Final Outcome
Final Outcome
//04
//04
Armed with a sharp visual identity and clear messaging, FairPlay successfully captivated both investors and major enterprise clients.
98
%
Success in intent recognition with AI voice assistant
98
%
Success in intent recognition with AI voice assistant
98
%
Success in intent recognition with AI voice assistant
12
%
Improvement with AI-guided eco mode
12
%
Improvement with AI-guided eco mode
12
%
Improvement with AI-guided eco mode
90
+
Screens designed across modes and contexts
90
+
Screens designed across modes and contexts
90
+
Screens designed across modes and contexts
32
%
Reduction in driver distraction metrics
32
%
Reduction in driver distraction metrics
32
%
Reduction in driver distraction metrics
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